Monday, January 12, 2009

MOD DAY 6: It's all about us! BI + KHiO visit to DogA Monday 12 Jan 2009

An exciting day at DogA this morning with presentations from DogA, Norwegian Design Council and Norsk Form people (thanks for smultringer and coffee as well to keep us awake this early).

This time I enjoyed for instance the Raps oil case presentation (and learned that some "Østfold oil" even comes from Vestfold, a subtle challenge in the brand communication perhaps). "Pur water" was another case of special relevance to at least three MOD groups (news were e.g. that selling water in bottles may not be allowed in some US states soon, if I understood it correctly).

Overall, the inclusive design perspective is probably significant for several BI+KHIO groups because of stressing not merely high-tech lead users but also extreme users as well as children and even "oldies" (like me and sooner or later you). So this is worth noticing when making project proposals...

"It's all about US!" Onny (project manager for Design for All) pinpointed.

Down in the exhibition area (car waste exhibits) we could literally see the value of an environmental perspective as well.

Perhaps someone want to comment or reflect further on this or other issues raised?
Birgit

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